About Me
Hi, I’m Erica!
I’m a content strategist. After 20 years working for online publications like Tripadvisor and The Points Guy, I know how to adapt to a changing digital landscape to get results. I can work with bots, data, and your boss to offer creative solutions to communication conundrums.
I’m a writer. If you’re floundering for words, I’ll chime in with my own. If your publication needs an expert voice, I’m an email away. My copy is clean and super organized because I think like an editor. I get that there's a business purpose behind every blog and write to that end. No deadlines missed, no commas askew.
I’m an editor. I take your words, laser focus them on your mission, and add that oomph that turns readers into believers ... and customers. You’re busy, so let me handle the editorial tasks. As a longtime staff editor, I’m skilled at hiring and managing writers, assigning deadlines, and communicating with key stakeholders.
I’m a mom, who gets more done in one nap time than many accomplish in an entire morning. Are you demanding and focused on getting what you want? So are my kids. We’ll get along just fine.
I’m a traveler, equally at home in a muddy campground and on a luxury cruise ship. I’ll make myself comfortable in your publication’s voice and tone, molding my words to your unique style.
I’m also a huge fan of Broadway musicals, baking, reading, and hiking. I like my desserts chocolatey and my sudokus challenging.