Erica Silverstein
Cruise & Family Travel Expert
Content Strategy | Consulting | Copy
Does your business crave content that stands out from the crowd?
Hi, I’m Erica!
I’m 6 feet tall with crazy curls, and I always stand out in a crowd. With two decades of experience leading content strategy for online travel and lifestyle publications, I can make your brand stand out, too.
How? I’m a savvy storyteller who knows how to wield words to capture someone’s attention and keep it. I’m equally comfortable dispensing expert cruise tips or chatting strategy with your marketing team. If your website or emails lack punch, my editing makeover will give your words purpose and pizzazz.
Hand over the reins to your editorial calendar, and I’ll create a plan to grow readers and revenue for your business.
My Standout Services
Copy
Hire me to report on the latest cruise craze, share my expert travel tips, or review a recent trip with a critical eye and a sense of humor. Or, sign me on to write website copy, press releases, or marketing emails. I can speak in your brand’s voice as easily as my own.
Content Strategy
I create data-driven content plans to meet your business goals. Want to overhaul your blog, create an editorial calendar, or craft an email campaign? My creativity and organizational prowess are a winning combination for your digital strategy.
Consulting
Is your marketing team too busy to launch a blog or unsure how to approach owned content? I've built content packages and email campaigns that have doubled traffic and revenue. Consult with me on the best way to use media to extend your brand's reach.
“It's hard to emphasize enough what an incredible asset Erica is. She's a topnotch editor who knows how to get the best out of writers. She sees the big picture, even when it's missing a few puzzle pieces. She knows how to manage up, down, and sideways, which is important in the digital world. She's fearless when she approaches pieces of bad prose, and she won't back down to the whims of those who created it.”
— John Deiner, Google Search
“Erica is a great team-player who knows how to get to the core of a problem and find quick solutions. She would instantly make any team better.”
— Colleen McDaniel, Tripadvisor
“Organized, pro-active, and full of creative ideas, Erica is a tremendous asset on our freelance squad. Every post of Erica's comes in on time, super clean, fun to read, and right on point.”
— Siobhan Adcock, Camp.com
Let’s work together!
Ready for your business to stand out from the crowd? Let’s talk about what I can write, plan, or edit for you.